Engineered Compulsion: Inside the Silicon Valley Science of Keeping You Scrolling at Any Cost
The apps that billions of Americans open dozens of times a day were not designed to be useful — they were designed to be inescapable. Drawing on internal research disclosures, expert testimony, and the accounts of former platform employees, TechToDown examines how social media companies recruited behavioral scientists to build systems of psychological capture, then monetized the resulting compulsion through advertising at a scale that has no historical precedent.