The Millisecond Marketplace: Inside the Invisible Auction That Sells Your Attention Before You Read a Word
Every time a webpage loads, a sophisticated financial exchange operates in the background—buying and selling access to your attention in fractions of a second, using behavioral data most users never consented to share. TechToDown breaks down how programmatic advertising works, what it knows about you, and why the publications you trust to cover this system are also financially dependent on it.